Bulk SMS is the best Marketing Tool
There are multiple reasons as to why bulk SMS marketing could revolutionize your business. Various advantages to adding bulk SMS to your business' marketing strategy are:
⭐ Staggering open rates with rapid response
99% average open rate for SMS, with 97.5% opens within 5 seconds of being received on handset. (Nielsen Survey 2014)
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5X more effective than Email
SMS has 5X higher open rates, 5x higher response rates and 2400x quicker response times than Email. (Oracle Marketing Cloud - MME Guide, 2015)
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Increasing use of mobile phones
India has 937 million mobile subscribers with the number expected to touch 1.4 billion in 2020. (TRAI 2015, IAMAI)
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Increased mobile reach
75% of online rural population in India is online via their mobile devices (Octane Research 2015)
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A constant source of communication
Indians spend around 3 hours and 18 minutes a day on their smartphones, 25% of the consumers check their phones over 100 times (Ericsson Consumer Lab 2014)
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Increased usage of smartphones
The number of smartphones grew 54 percent during 2014, reaching 140 million and the number is expected to grow 4.7-fold between 2014 and 2019, reaching over 650 million (CISCO 2015)
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Warmly received
Compared to other forms of communication such as email, mobile messaging involves far lesser spam and so, consumers are more attentive to their text messages. There is only 5% opt-out rates for SMS marketing campaigns. (Nielsen Survey 2014)
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The preferred choice
Customers prefer to receive promotions by text message rather than mobile web according to research by the Direct Marketing Association.
As per survey our country has the highest sales of smart phone across the world, SMS marketing is the best way to advertise your products and services also you can pass and share necessary information with your existing clients and customers. As we witness different channels of mobile marketing, SMS marketing in mass or instant message is the fastest communication mode of channel.
