Digital Marketing insights
Strategy, ads, funnels and measurement — marketing that brings customers, not just likes.
Good digital marketing is not about being everywhere; it is about being clear, consistent and measurable. These articles share Jitendra Wadhwani's practical approach to positioning, paid ads, lead funnels, WhatsApp and email marketing, and the numbers every owner should track.
Related expertise: Marketing Expert.
Brand Positioning Made Simple: Why Customers Should Choose You
A simple process for small businesses to define their brand positioning — target customer, problem, unique advantage and proof — and use it across every channel.
Read insightEmail Marketing for Indian Businesses: Is It Still Worth It?
Why email marketing still works for Indian businesses, especially B2B, education and e-commerce — building a list, welcome sequences, newsletters, deliverability and metrics.
Read insightGoogle Ads for Beginners: Capture Customers Who Are Already Searching
A beginner's guide to Google Search ads for Indian small businesses — keywords, match types, ad copy, landing pages, budgets, conversion tracking and avoiding wasted spend.
Read insightHow Much Should a Small Business Spend on Marketing?
A practical way for Indian small business owners to set a marketing budget — based on goals, customer value and testing — and how to split it across channels.
Read insightHow to Build a Landing Page That Converts Visitors Into Enquiries
The essential elements of a high-converting landing page for Indian businesses — headline, offer, trust, mobile speed, forms, WhatsApp buttons and testing.
Read insightHow to Get More Genuine Customer Reviews (and Handle Negative Ones)
A practical system for Indian businesses to collect more genuine Google reviews, respond to every review professionally, and turn reputation into a marketing advantage.
Read insightHow to Track Marketing ROI: The Numbers Every Owner Should Know
A simple framework for tracking marketing return on investment — leads by source, cost per lead, conversion rate, customer acquisition cost and lifetime value — with a weekly sheet.
Read insightMeta Ads for Local Businesses: Facebook and Instagram Ads That Bring Customers
A beginner-friendly guide to running Facebook and Instagram ads for local Indian businesses — objectives, targeting, creatives, budgets, lead handling and common mistakes.
Read insightThe One-Page Digital Marketing Plan for Small Businesses
A simple one-page digital marketing plan template for Indian small businesses — customer, offer, channels, budget, content, measurement and a 90-day action list.
Read insightWhatsApp Marketing Without Spam: Build a List Customers Value
How to do WhatsApp marketing the right way in India — consent, broadcast lists, Channels, useful content, frequency and measuring results without getting blocked.
Read insight